From first year, we are given the task of keeping a design journal to detail work by well-known companies such as Apple and Microsoft, branching out to clothing companies like Nike and Fenchurch, perhaps even detailing work by design giants such as Seymour Powell or Karim Rashid.
What I do not understand, however, is the fact that we are now in second year, yet are treated like total design novices. Yes, I know, we're only in second year in the little bubble that is University, but after 12 months (in my case 24), we really do start to pick things up and remember work other than that of Apple.
I am sick to my back teeth of hearing about Apple. Apple. Apple. iPod. iPhone. iLife. iWork.
I am a PC man, through and through, and while I do admire what Apple computers and products are capable of, come here design lecturers of the world, I will let you in on a little secret:
There are reputable companies other than Apple that we know of. There are products whos innovation have inspired generations that do not bear the half-chewed over-used Apple logo that we all know and love.
Yes, we all get it, we can relate to Apple products because they are in the here and now and the vast majority of us carry with us our beloved little gizmo that holds a billion songs and videos and pictures, but surely, as designers, we should be trying to steer clear of the trend, even just a little tiny bit?
This video should be adequate enough to demonstrate the complete and utter snobbery of Apple.
What I do not understand, however, is the fact that we are now in second year, yet are treated like total design novices. Yes, I know, we're only in second year in the little bubble that is University, but after 12 months (in my case 24), we really do start to pick things up and remember work other than that of Apple.
I am sick to my back teeth of hearing about Apple. Apple. Apple. iPod. iPhone. iLife. iWork.
I am a PC man, through and through, and while I do admire what Apple computers and products are capable of, come here design lecturers of the world, I will let you in on a little secret:
There are reputable companies other than Apple that we know of. There are products whos innovation have inspired generations that do not bear the half-chewed over-used Apple logo that we all know and love.
Yes, we all get it, we can relate to Apple products because they are in the here and now and the vast majority of us carry with us our beloved little gizmo that holds a billion songs and videos and pictures, but surely, as designers, we should be trying to steer clear of the trend, even just a little tiny bit?
This video should be adequate enough to demonstrate the complete and utter snobbery of Apple.
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